SEO Services
How can I help you?
Technical SEO Auditing
It's crucial to ensure any website has solid technical foundations, in order for it to rank well organically. Technical SEO is my bread and butter. I will perform a comprehensive technical SEO audit, designed to uncover any underlying issues that are hindering organic performance.
Content Strategy
Understanding the current content strategy on a website is crucial to uncovering opportunities and gaps. Along with a content audit of the site, I will also analyse competitor data to identify key areas where you are currently lagging behind. All of this information will get formulated into a detailed content strategy.
Keyword Research
Understanding the keywords that your audience are using to find services and products is crucial if you are going to win their business. From competitor data and more in depth keyword research, I will develop a detailed approach that sits alongside the content strategy.
Off Page SEO
Off page SEO focuses on a websites backlink profile. If we are to build domain strength and authority so that Google pushes us up the SERPs, an effective backlink growth strategy needs to be developed. Utilising competitor insights and quick win techniques, I will create a tailored backlink growth plan designed to generate high quality, natural backlinks.
User Experience & CRO
This is perhaps the heartbeat of any digital marketing strategy. If we are driving an increased level of traffic to a website, we need to ensure that traffic is converting in a more efficient way in order to boost revenue. Alongside this, user experience is an SEO ranking factor and let's face it, if a user doesn't have a good experience on your website, why should Google rank it on page 1?
Local SEO
If you're a business with physical locations across the UK or the world, local SEO is crucial to your success. Developing a tailored local SEO strategy that is designed to amplify reach and increase footfall isn't as easy as it sounds. There are lots of facets to an effective local SEO approach. I have lots of experience working with local businesses in all areas of the UK and globally.
My SEO Process
Research
The first step to developing a tailored SEO strategy aligned with your business objectives is to full immerse myself into your business. By understanding your competitors in more detail enables me to uncover core opportunity areas for growth whilst identifying any current issues on the website.
Strategy
Using all of the information gathered from the initial research phase, I will then develop a comprehensive and tailored SEO strategy. I will also create a technical SEO roadmap that is designed to resolve key issues on the website, along with highlighting areas for technical enhancements.
Implementation
After the research phase and strategy creation, implementation can begin! I will utilise my research and strategic insights to optimise your website so we can start seeing that all important organic growth. From creating and optimising content through to backlink growth initiatives, this is where the magic happens!
Reporting
If you’re on a retained service, I will provide you with a monthly SEO report delivered via Google Looker Studio, so you can keep track of key activity along with the impact of this on traffic, conversions and revenue. If I’m working with you on a one off project, you will receive a comprehensive report that wraps everything up!
Performance Reviews
The world of SEO doesn’t stand still, not even for a single day. Things are always changing, there are new updates and releases within the search results so it’s crucial to ensure your SEO strategy doesn’t become stagnant. I will carry out quarterly or 6 month review of your SEO strategy to ensure we are always focusing on the right things at the right time.
Need SEO Guidance?
If you're not sure where to start with your SEO strategy, get in touch to see how I could be the perfect partner for your business.
